CHAPTER 6

C#4 Capture Value

Have you ever noticed that there are a lot of people in the accounting industry telling you that all you need to do is put up your hourly rates or move to fixed pricing, and all your problems will be solved?

Well, Dan did exactly that and the end result almost cost him his practice.

When it was just Dan and his overheads were low, everything was fine. He made a decent income. He was like so many sole practitioners, based out of a home office with a reasonable portfolio of clients.

But as his practice began to grow, his hours just got longer and longer until he was working seven days a week and was exhausted. So he decided the easiest way to cope with all the extra work was to hire staff and increase his hourly rate ...

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