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Platform Technologies and Marketplaces
CHAPTER SUMMARY: This chapter covers how the new digital-business models that have led to rapid growth and profits by the large technology companies arise from new technologies. Platform technologies tend to share certain dynamics, including network effects, efficient distribution, and asymmetric growth.
The transformation of “Don’t Buy This Jacket” into a full-blown business line selling repurposed and restored wares has the potential to markedly increase the value that Patagonia obtains through every sale item. Unlocking this profit engine demonstrates the potential of two of the new business models that the exponentially advancing technologies have facilitated: marketplaces and platforms.
Marketplaces ...
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