Business Strategy and Its Formulation
This chapter introduces you to the specific concept of business strategy and its formulation, discussing aspects such as value creation and competitive analysis. Likewise, this chapter also introduces you to examples of financial projections that will provide more tangible expectations for a business strategy and ultimately help to drive the creation and execution of a well-aligned IT roadmap.
2.2 What Is Business Strategy?
How do you define a concept as abstract and undefined as “business strategy”? In simple language, a business strategy is a coordinated set of choices that positions an organization to generate superior long-term financial or social returns.
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