From Mission, Vision, and Values to Business Model
The goal of this chapter is to introduce you, the reader, to the concepts frequently used in business strategy formulation: mission, vision, and values. At the same time, we will also introduce you to the concept of a business model, which is also considered the foundation of an organization’s business strategy.
1.2 Mission, Vision, and Values
What does your company have to offer to the world? The video rental service provider Blockbuster used to tout its mission of “bringing entertainment home.” Meanwhile, BMW considers its mission to be “the world’s leading provider of premium products and premium services for individual mobility.” Facebook’s ...
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