From Business Strategy to Information Technology Roadmap

A CONCISE INTRODUCTION TO BUSINESS STRATEGY: CONCEPTS AND FORMULATION	I

Business strategy has long been a popular topic of discussion. As a result, there are hundreds, if not thousands, of books and articles that deal with the subject.

This said, we do not intend to ask you to continually refer to other books or articles for further information. Instead, we will provide a short introduction to business strategy, thereby setting the stage and providing a framework for the rest of our discussion in this book.

In the following pages, we will first review a few well-known business strategy concepts and frameworks, which we will then leverage, along with some new ideas and IT (information technology) concepts, to build an effective IT roadmap, ...