Contents
Praise for From Business Strategy to Information Technology Roadmap
Foreword by Mitchell Fox
Foreword by Larry Rothstein
Foreword by Michael Weiner
Foreword by Emily Simoness
Foreword by Kiran Rijhsinghani
SECTION I A CONCISE INTRODUCTION TO BUSINESS STRATEGY: CONCEPTS AND FORMULATION
1 From Mission, Vision, and Values to Business Model
1.2 Mission, Vision, and Values
2 Business Strategy and Its Formulation
2.2 What Is Business Strategy?
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