CHAPTER 94
WEBINARS AS THE ULTIMATE CUSTOMER FOLLOW-UP AND PRESENTATION TOOL
Webinars are used by many marketers as an effective education and communication tool. The term webinar comes from squishing the words web (as in Internet) and seminar together.
These online seminars typically include a PowerPoint-type slide presentation delivered with a small number of presenters discussing the content to any number of participants that have dialed in on a traditional phone, or they are listening over their Internet connection.
A typical webinar is either a live event viewed online by participants, or it's a recorded presentation that is stored online for easy viewing later.
Participating in a webinar online has many of the same benefits of attending a live presentation. Depending on what service you use to conduct your webinar, you can even take live questions or interact with the other attendees. Live video feed webinars are now possible as well, and in all cases these online events can be recorded and played back later for those that can't attend.
Some of the most powerful webinars that I've been a part of were conducted by qualified experts who moved at a good pace through a PowerPoint-style slide show and took questions from the audience regarding content. Effective webinars should never be positioned as a sales pitch. They should be informative, engaging, and contain useful information. Any selling should be done via a very soft sell at the end of the presentation.
The same skills ...
Get Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and Off now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
