Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and Off

CHAPTER 55

ADD HUNDREDS OR THOUSANDS OF E-MAIL SUBSCRIBERS QUICKLY

A slow and steady stream of new subscribers constantly being added to your e-mail lists is far preferred over making any stupid decisions that could lead to violations of the law, your websites being banned, and your name or reputation being tarnished. Never buy e-mail addresses or send e-mail to a list that someone gives you.

The quickest way to legitimately add hundreds or thousands of new e-mail subscribers to your opt-in list is to find a good partner that already has a large e-mail following and then work with them in a creative way.

In Part 16 of this book I discuss in greater detail some of the strategies you can use to find great partners, so I won't go into much detail on that subject here.

By fashioning an offer that makes the list owner look good, while also inviting subscribers to join your e-mail list, you can generate many new subscribers virtually instantly. I've helped many up and coming experts get their own mailing list started by using variations of this idea. I've also grown my list significantly on several occasions by approaching other list owners with appealing ideas.

I realize that the title of this chapter may have led you to believe that there was some secret strategy you could use to instantly grow a huge loyal mailing list. After 10 years in this industry I can tell you in no uncertain terms that there is no such strategy that I'm holding back from you. It's all right here. I do offer ...