Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and Off

CHAPTER 38

MAKE VIDEO EVEN IF YOU HAVE A FACE FOR RADIO

You don't have to spend very much time on YouTube.com to discover that it's not just the pretty and articulate people with nice editing skills that are making videos. If you are going to achieve expert status online then you'll need to get over whatever fears you have of making and using online video. Remember, it actually works against you to try to be too slick and too polished when presenting your ideas using online video. More than ever before prospects appreciate online experts that are real and that deliver useful content regardless of how slick the presentation is. This isn't to say that you should ignore quality altogether when producing video, but you should never be discouraged from putting up content that you are worried is less than perfect.

I realize that some people are very shy about appearing on camera. If that's you, I have some good news. It doesn't have to be your face or your voice featured in the video content that you create. Your viewers are much more interested in the content of the video than in the details of whose face and whose voice is appearing. Many of my most effective videos contain no face time at all, but instead show the viewers screenshots of different websites and online tools that I'm demonstrating. When creating online tutorial-type videos I use Camtasia software to capture and record both the contents of the website that I'm viewing as well as my own voiceover commentary.

A great example ...