PART 5
DRAW YOUR BUSINESS ON A NAPKIN
Not that long ago, the first step to starting any business was to write up a business plan. But now, along with resumes, brand awareness campaigns, mass-media advertising, and phones with cords, the traditional business plan is slowly becoming irrelevant and unnecessary for more business start-ups, as well as established businesses that are looking to change course.
I like to keep things simple.
If you can draw a funnel and then describe the persona of your ideal client, you have laid the basic foundation for any business you are trying to market.
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