CHAPTER 12
BREVITY IS A MARKETING SKILL
We can all agree that today's prospects and customers are more distracted than ever. To have any chance of getting your message across in such an environment, you'd better be brief. However, being brief is a skill that many people lack. It is a new habit that you will have to practice in order to perfect.
Even while writing this book I've attempted to keep my paragraphs short. My high school English teacher probably wouldn't approve, but I've learned the hard way that long paragraphs rarely get read.
Videos that are too long don't get watched. Keep them under two to three minutes, unless absolutely necessary to go longer.
E-mail messages that are more than a few sentences don't get replied to.
Voicemail messages that are longer than a few seconds get deleted.
Even the 140 characters that Twitter gives you for each new message is too much! If you want to be “retweeted” you'll have to keep your messages to 110 characters so that others can pass along your wisdom without having to edit or shorten your message.
Get Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and Off now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
