Chapter 13
Before You Launch: Increasing Your Chances of App Store Success
Congratulations, you’ve made it to Day 5! In fact, you made it to Day 5 and you’ve already built a complete iPhone app.
But the work isn’t over yet. If, like many other app developers, you make the mistake of thinking that once you’ve built a good app, submitted it to the App Store, and now you just need to sit back and watch the money roll in—then, oh boy, you’ve failed before you’ve even started.
Your app will be a small fish in the App Store ocean. No matter how great your app may be, if people can’t discover it, then you are destined for a very depressing journey ...
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