Notes

Chapter 1

  1McAlexander, Schouten, and Koenig (2002, 38).
  2.Fournier (1998).
  3.Muñiz and O’Guinn (2001).
  4.Wang, Butt, and Wei (2011).
  5.Wang, Butt, and Wei (2011).
  6.Adjei, Noble, and Noble (2009).
  7.Wang, Butt, and Wei (2011).
  8.McAlexander, Schouten, and Koenig (2002).
  9.Wilcox and Stephen (2013).
10.Szmigin and Reppel (2004).
11.Kozinets et al. (2010).
12.Daboll (2011).
13.McQuarrie, Miller, and Phillips (2013).
14.Wortham, Goel, and Perlroth (2013).
15.Wilcox and Stephen (2013).
16.Schouten, McAlexander, and Koenig (2007).
17.Bennett (2013).
18.Stadd (2013).
19.Berger and Iyengar (2013).
20.McAlexander, Schouten, and Koenig (2002).
21.Dholakia and Herrmann (2005).

Chapter 2

  1.Facebook ...

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