Contents
Mentor’s Message: Why Focus on Your Customer?
Focusing on Your Customer: The Basics
The “Three Rs” of Customer Loyalty
An analysis of why customer retention, related sales, and referrals are so important.
The three Rs and your internal customers
When marketing budgets ignore the three Rs
A closer look at how you can avoid chasing the wrong customers.
Matching your target customers’ expectations
Understanding How Customer Loyalty Affects Profitability
Tips for transforming loyal customers into wellsprings of profit.
Calculating lifetime value of a customer
Get Focusing on Your Customer now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
