By understanding business and user needs, it will be possible to focus on what exactly should be fixed. It is important to have a clear idea of what the problems are that your UX efforts aim to solve and understand what the solutions are that the company provides.
Keep in mind that anything that is preventing your users from accomplishing the task on your site, app, service, or product will result in a poor experience and will make it difficult for your business to deliver the solutions to your customer.
As we saw in Chapter 1, Understanding UX and Its Importance, a bad user experience can result in serious problems for your business. In this chapter, you will learn how to identify UX issues and understand ...
