Fuck-Up #8
“First, I’ll Get Actors; Then I’ll Get Money”
How to play the “Actors and Money” chicken-and-egg game
“Faith is taking the first step even when you don’t see the whole staircase.”3
—Martin Luther King, Jr.
The Fuck-Up…
How do you get money? Have stars.
How do you get stars? Have money.
The chicken-and-egg game as to which comes first, financing or stars, is a tricky conundrum that must be played carefully. Where most people fuck up is thinking that it’s an all-or-nothing deal.
How to Do It Right…
Unlike the chicken and the egg, getting stars and money does not have to be an all-or-nothing deal. The key is to keep progressing in steps. You can raise some money to help get a star attached to your project, use that star’s celebrity ...
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