Fuck-Up #7
“Selling Is about Sales”
How to make an effective pitch to potential investors
“Sell to their needs, not yours.”2
—Earl G. Graves
The Fuck-Up…
A good sales pitch feels very little like a sales pitch. At its heart, it is not about raising money. It’s not even about you or the movie. It’s about the investors—their interests, their excitement, and their money.
Not having a persuasive pitch is a surefire way to fuck up your chances of making a movie before you even truly start. You might not get too many opportunities to make the pitch that will make or break your film, so make sure you approach it right.
How to Do It Right…
When approaching a potential angel investor, someone truly capable of cutting the big check to get the dream ...
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