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P.F. CHANG’S CHINA BISTROLaying a Golden Egg: P.F. Chang’s China Bistro Feeds Its Nexts

One sunny afternoon in 1999, Bert Vivian and Rick Federico were having a hard time hearing each other. They were seated at a table by the front door of their company’s hot concept restaurant, P.F. Chang’s China Bistro, which, at the time, was one of 29 units in a fast-growing chain. Located just a stone’s throw from the corporate headquarters in Scottsdale, Arizona, this particular “bistro” was the original, the very place where the goose was born, the P.F. Chang’s brand that would come to lay golden eggs. The brand’s reputation had already been established ...