Chapter5Customer Impact
Talk the Talk: The Art of Customership through Dynamic Conversation
Your Customer Impact Self-Diagnostic
1. Food, clothing, and shelter just don’t cut it anymore when it comes to customers. The i-revolution has certainly proved that. So what is it that your customers need? Or want? And are you in touch with their deeper needs, or are you still busy making what you’ve always made, hoping they still want to buy it?
2. A more demanding customer isn’t necessarily a bad thing. It also means a world of possibilities you haven’t ...
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