Chapter4Product and Service Innovation
Manufacture Your Company’s Next: The Secrets of Innovative Product Design + Market Analysis
Your Product and Service Innovation Self-Diagnostic
1. The world—and the customer—have changed. How is your stuff keeping up?
2. Where do great ideas come from?
3. The environment of the marketplace is complex and dynamic. What factors are at play in the game of selling?
4. Everything keeps changing—or does it? What genres of products and services are guaranteed to excel, and stay that way?
5. Some companies seem to ...
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