5
Crafting an Effective Resume
Today’s challenging job market demands that you are well equipped with stellar marketing tools. Did you know that your resume is one of the most crucial components in your marketing campaign? Most people think that it is simply a document that explains what you want to do and what you have done. That is a mistake. In this chapter, you’ll learn how to craft an effective resume, but first let’s start by defining what a resume is and its purpose.
What Is a Resume?
A resume is a personal marketing tool. Its purpose is to communicate the value that an individual has to a potential employer in such a way that the employer is compelled to call the individual for an interview. When written effectively, this ...
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