Find. Build. Sell.

Find. Build. Sell.

by Stephen J. Hunt
Released March 2022
Publisher(s): Wiley
ISBN: 9780730399865

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Book description

What does it take to turn an underperforming business into roaring success?

Discover how one of Australia’s most successful hotel publicans turned his $100 backyard beer garden into a $100 million pub empire.

In his straightforward and down-to-earth Australian style, Stephen J. Hunt outlines the blueprint and frameworks he uses to turn failing and under-performing business into multi-million-dollar successes. Hunt draws on his own dishwasher-to-pub-mogul story to provide readers with an actionable roadmap to formulating an idea, raising money, recruiting employees, fending off competitors, and, eventually, cashing out.

You’ll learn how to:

  • turn your passion into profit and assess the right business opportunities for you
  • rebrand (on a budget) to exponentially increase the value of a business
  • develop a bullet-proof team culture that creates loyalty for life
  • negotiate the best price when buying or selling a business
  • pitch to investors using language they understand and value.

Whether you’re buying, selling or reinvigorating an online or bricks-and-mortar business, or simply looking to improve your long-term business and career goals, this step-by-step guide shows you how to use simple principles, systems and procedures to quickly (and easily) unlock vast value from any business.

Table of contents

  1. Cover
  2. Title Page
  3. Copyright
  4. Dedication
  5. Acknowledgements
  6. Introduction
    1. Hunt by name, hunt by nature
    2. How I got started
    3. The scent of a deal
    4. The $100 backyard bar
    5. What's this book about?
    6. Who is this book for?
    7. What problem does this book solve?
  7. Part I: FIND
    1. CHAPTER 1: Find your passion
      1. How not to buy a pub
      2. How to find your passion
    2. CHAPTER 2: Find your feet
      1. Don't let them in
      2. 'Don't let them in' extends to corporate customers too
      3. Don't just know the rules, set the rules
      4. How a faulty constitution nearly cost me my business
      5. Not everyone has your best interests at heart
      6. Choose your investors carefully
      7. Trust, but check
      8. What's your blind spot?
      9. How to find your blind spot
      10. Act in haste, repent at leisure
      11. Find the time to learn
      12. Play and learn
      13. Keep learning
    3. CHAPTER 3: Find your values
      1. Do the right thing
      2. Karma comes back
      3. What goes around comes around
      4. Want free marketing? Find your community
      5. Match your purpose to the concept
      6. Put yourself in the right room
      7. Give to get
      8. How to network
      9. What not to do when networking
      10. Get on the stage
    4. CHAPTER 4: Find your focus
      1. Do the little things right
      2. Success has its origin in decades past
      3. A lightbulb moment
      4. Why do I care about lightbulbs?
      5. What we pay attention to
      6. How we make our pubs so profitable
      7. Everyone's welcome
      8. Treat everyone with respect — except rock stars
      9. Mind over matter
      10. The benefits of meditation
      11. The 20/30 rule
      12. Mechanics of the mind
      13. Help staff help themselves
  8. Part II: BUILD
    1. CHAPTER 5: Build your confidence
      1. If you don't ask, you don't get
      2. When it rains, it pours (beers)
      3. Like numbers? Here's a few
      4. Structuring the deal and sourcing the funds
      5. Taking time out
      6. How we grew the pub fund from $400 000 to $100 million
      7. When you're on a good thing, stick to it
      8. Finding investors was no longer a problem
      9. Our secret weapon: the multi-factor model (MFM)
    2. CHAPTER 6: Build your team
      1. How to build a loyal team
      2. Hire slow, fire fast
      3. Don't hire rock stars
      4. Check references
      5. How to keep staff
      6. Sharing the success
      7. Developing an intrapreneurial culture
      8. When ability doesn't match ambition
      9. Be slow to criticise and quick to praise
      10. Reinvesting in your team
    3. CHAPTER 7: Build your resilience
      1. How to manage bad days
      2. No mud, no lotus
      3. Don't annoy the authorities
      4. Supporting your team in a crisis
      5. How any small-business owner can fight for what's right
    4. CHAPTER 8: Build your knowledge
      1. You never know who you're dealing with
      2. What it says 'on the box' is not necessarily what's 'in the box'
      3. What does 'doing due diligence' actually mean?
      4. What you need before buying any bricks and mortar business
      5. Look ahead
      6. Waste not, want not
  9. Part III: SELL
    1. CHAPTER 9: Sell your vision
      1. How to get a better valuation
      2. Profit versus potential
      3. You must reinvest in your business
      4. Pre-mortems can help prevent failure
      5. The value of real-time reports and why they matter
      6. Making cents of the profit and loss
      7. Build a relationship with your banker
      8. How credit departments work (and why it takes forever to get a loan approved)
      9. Dashboards rule
    2. CHAPTER 10: Sell your story
      1. How to create an IM that impresses investors
      2. Go big or go home
      3. Additional documents your investors may want to see
    3. CHAPTER 11: Sell your value
      1. How to choose the right bank
      2. How to choose a good accountant
      3. Crowdfunding: Leveraging your community to raise money
    4. CHAPTER 12: Sell your brand
      1. What is a rebrand?
      2. How do you do a rebrand?
      3. The 4-step plan for rebranding your business
      4. How do you measure the success of a rebrand?
      5. When should you do a rebrand?
      6. What will a rebrand cost?
      7. How long should a rebrand take?
      8. Promotions that have worked for us
      9. Rebranding involves meetings — lots of meetings
  10. Conclusion
  11. Let's talk!
  12. Index
  13. End User License Agreement

Product information

  • Title: Find. Build. Sell.
  • Author(s): Stephen J. Hunt
  • Release date: March 2022
  • Publisher(s): Wiley
  • ISBN: 9780730399865