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Forecasting Project Cash Flows
12–1. (Identifying incremental revenues from new products) Morten Food Products, Inc., is a regional manufacturer of salty food snacks. The firm competes directly with the national brands including Frito-Lay—but only in the southeastern part of the United States. Next year Morten expects total revenues of $300 million from its various chip products. Moreover, a new line of baked chips is expected to produce ...
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