Introduction
Controlling Your Destiny
A business plan always evolves
—ROB FRIEDMAN Co-Chair Motion Picture Group. Lionsgate Entertainment
Why Should you Buy this Book?
King Ferdinand of Spain appointed a group of consultants to advise him on Christopher Columbus’s enterprise for sailing to the Indies. This scholarly group of astronomers, mariners, and pilots pored over charts and graphs. They determined not only that the world was flat but also that the ocean was too big to be conquered.
"Ergo,” they said, “if you try to sail to the Indies, you will fail.” But Columbus had done his homework and planned ahead. He replied, “I have researched my own charts and graphs, spoken to other sailors, and obtained years of technical experience that proves ...
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