Preface
In February of 2011, I found myself in London’s Waterloo station, surrounded on all sides by a Microsoft marketing campaign. “The Cloud Is Coming” (or words to that effect) it proclaimed, “Are You Ready?”
I was struck by this for two reasons. Even in 2011, the Cloud had been around for several years in one form or another, although perhaps few people not connected to the computer industry in some way would be aware of this. But more importantly, I wondered why anyone would care. Microsoft didn’t seem to be trying to sell a product, just a nebulous concept that didn’t really belong to anyone in the first place.
Four years later and the “Cloud” has started to mean something to a much wider audience. For many it signals greater convenience, ...
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