8Planning

“Anyone who does anything creative is always gonna want to change.”

—Will Ferrell

Coordination in the Cloud

Even the smallest production requires a great deal of communication, coordination, and effort; as a production gets bigger, so each of these requirements increases and becomes ever more challenging. Coordinating a shoot day on a student production of 10 crew members takes a good measure of planning, but any given day on a production with a reasonable budget might involve orchestrating the whereabouts of a thousand people at a time.

This is a situation that’s not necessarily specific to video and film productions; there are many kinds of live events that face these same challenges, and a great many more types of businesses that ...

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