Film and Video Production in the Cloud

10Tracking

“I pretty much try to stay in a constant state of confusion just because of the expression it leaves on my face.”

—Johnny Depp

Even excluding the terabytes of footage that are produced, a typical production generates a huge amount of data. Data in the sense of what was done where and by whom, but also in terms of opinions, notes, and considerations about the many minutiae of the production’s process. This information can be stored in hundreds of different places, often unavailable to the people who might need it, and can be the cause of a great deal of delays, mistakes, complications, and confusion.

Ideally, every production would have very strict conventions and standards so as to reduce ambiguity, with everything labelled in a ...