Token
I collect name badges from the conferences I attend and hang them on the walls of my cubicle. They remind me of the conferences I have attended, the many friends I have met, and the things I have learned.
To keep a new idea alive in a person’s memory, hand out tokens that can be identified with the topic being introduced.
You are a Dedicated Champion(129) trying to get people interested in a new idea. You have limited resources.
People may be enthusiastic about a topic when they first hear about it, but the enthusiasm quickly wanes as they forget tomorrow what excited them today.
Our brains can only hold so much; today’s information will ...
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