Tailor Made
I was having trouble convincing Tom, a fellow manager, of the usefulness of my new idea until I mentioned that it could be used as a tool in the organization’s knowledge management efforts. This was something Tom could understand and it was enough to convince him that the new idea could be of value in our organization.
To convince people in an organization of the value they can gain from the new idea, tailor your message to the needs of the organization.
You are a Dedicated Champion(129) using Personal Touch(198) to show how your new idea can be personally useful.
Individuals can be intrigued by interesting ideas, but to have impact ...
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