External Validation
I’ve been trying to convince my dear friend Linda that my hometown of Asheville, North Carolina would be a great place for her husband and her to retire. She would just nod politely when I would tell her about all the things I thought the area has to offer. Then I pointed out some national publications in which the Asheville area appears as “best city” and “best place to retire.” She now tells me that they have put Asheville on their list of cities to seriously consider.
To increase the credibility of the new idea, bring in information from sources external to the organization.
You are an Evangelist(144) or Dedicated Champion ...
Get Fearless Change Patterns for Introducing New Ideas now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
