Amazon has radically changed the way we shop, and everybody knows it’s the leading online retailer in the world. But only a few of us know that Amazon and a few other companies have built an amazing fulfillment machine that switches on whenever we click, Submit Order on our mobile devices, and only stops when we get that Delivery Completed alert. The development of the fulfillment machine was not accidental, a lucky strike, or a divine intervention. It was engineered by teams of smart and innovative people who saw the incapability of the current systems, foresaw the seismic shifts in the buying behavior of consumers, and visualized the solution as opportunities provided by technology and mathematical modeling.
I have three objectives ...
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