Explains why speed is the dominant process flow objective, and why fast fulfillment is the key to success in online retail. The dominance of Amazon is driven by an early and total business obsession with process speed. Models the relationship between fulfillment time and the point where customers pivot to online buying. Analyze fulfillment friction and speed bumps and differentiate fulfillment machines based on frequency and immediacy.
Four-day shipping, Two-day shipping, Next day delivery, or Same day delivery—it’s all about speed! How fast do you want it? What will it cost you? Amazon’s key strategy for linear growth does not seem to be driven by price or quality, but rather on delivery speed. Why has ...
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