Making It Work—Operational Details, Tools, Continuous Learning and Adaptation
Why Would Anyone Pay If They Don’t Have to?
The answer is simple: Buyers who do not pay will not get further offers.
This is the first question many people ask on hearing of FairPay—given its superficial similarity to Pay What You Want (PWYW) pricing. But FairPay is very different. It is a repeated game, with a balance of powers—if you want to keep playing you must pay enough to keep the seller satisfied enough to let you do that. With FairPay, there are consequences for not paying—much as there are for having a poor credit rating.
Guiding FairPay Pricing for Control and Predictability
The objective is not just getting them to pay—but getting them to pay enough—in ...
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