Chapter 7
Creating a Remarkable Presence on Facebook with Content Marketing
In This Chapter
Understanding how Facebook users filter content
Posting with a purpose
Developing a response strategy
In the Facebook marketing paradigm, organizations are realizing that in addition to the products and services they sell, information is one of their core offerings. In fact, information may just be the most important one. Facebook marketing starts with giving valuable and interesting information to your customers — this is the new marketing currency.
This is why a content strategy is probably the most important strategy for marketing on Facebook. A content strategy consists of the plan, goals, and tactics you’ll use to decide what content to post on your Page, when to post it, and how to measure its effectiveness.
In this chapter, I help you understand why content is important and how to create remarkable content.
Understanding How Content Marketing Works on Facebook
To understand content marketing on Facebook, you first must understand the News Feed. In Figure 7-1, you can see that updates and stories from my friends and Pages I’ve liked are displayed on my News Feed, the primary place ...
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