Chapter 4. Creating a Page for Your Business
If someone offered you retail space in the heart of Times Square, rent free, would you open a business? Of course, you would. Well, that's exactly what Facebook is doing with Facebook Pages. As a result, hundreds of thousands of businesses have hung their shingle out on the social network.
In this chapter, you learn all about what Facebook Pages are and how to use them for your business. We walk you through creating a business Page and give you tips on how to customize it for optimal effect. We also help you attract customers (that is, fans in Facebook) for your business Page, and introduce you to the viral nature of Facebook Page promotion and the Facebook features that can help you.
What Are Facebook Pages?
Facebook Pages give your business a presence on Facebook to promote your organization. Facebook Pages are the business equivalent of a Facebook member's profile. Members can become a fan of your Facebook Page (similar to becoming a friend to your profile), write on your Wall, learn about special promotions, upload photos, and join other members in discussions. And you can share your status updates with your fans to keep them engaged and informed. For more information about Facebook fans, see the "Finding Facebook Fans" section, later in this chapter. ...
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