Chapter 2. Joining the Facebook Community
Facebook is all about making connections. Whether it be reuniting with old high school chums, or meeting new people with similar interests, Facebook provides a framework that makes it easy to discover, reach out, and share with others. Smart marketers are discovering ways to attract and grow their network of Facebook clients, known as fans in the Facebook universe, to achieve their objectives.
But before you can market to Facebook members, you need to be part of the Facebook community. Facebook offers plenty of opportunities for organizations to get exposure, many available for free. But, before you can create a Facebook Page, start your own Facebook Group, run a Facebook ad campaign, build a Facebook application, or sell your wares on the Facebook Marketplace, you need to be a Facebook member. So, if you haven't already taken the plunge, what are you waiting for?
So, What Took You So Long?
If you're like many people, perhaps you thought (or still think) that Facebook wasn't for you. That Facebook is all about fun and games and flirting and preteen angst, which has no value as a business tool. Or that only bad things could come from sharing your thoughts, pictures, likes, and dislikes for the entire world to see.
Or, perhaps your children's protests sounded the loudest warning, bringing both trepidation and a feeling of being ...
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