Chapter 1. Internet Marketing 1985–2010
Today, computer usage is a pervasive part of our lives. It's hard to believe that wasn't so just a little more than a generation ago. Even so, Internet marketing and social media aren't exactly new concepts. Even the earliest online services included a variety of marketing options to help businesses tap into this vast new marketplace of consumers. How did the industry evolve over the years?
Chapter Contents
The Humble Beginnings of Social Marketing
The Emergence of Social Networks
Social Media by the Numbers and by Feel
What Social Media in 2010 Tells Us about the Future of Marketing
Realistic Social Marketing Expectations
A Few Thoughts Regarding Consumer Engagement
The Humble Beginnings of Social Marketing
We all ...
Get Facebook® Marketing: An Hour a Day now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
