Icons Used in This Book
Where necessary, you see little icons of information that you can either ignore or pay attention to in order to discover a little bit more about the subject matter. If anything, it gives you some cute little pictures to look at instead of just seeing the text.
Wherever you see this cute little Dummies Man head, I leave a little tip that can make you just one step more knowledgeable about the subject matter. These are the places you'll probably find yourself saying, “Hmm, I didn't realize that!”
I promise not to bore you by becoming too repetitive, but if I ever have to remind you of something, this is where I put it. If it's here, you should probably pay attention. These are the things that I want to be so ingrained in your head that you'll be able to recite them by memory when you're done with the book.
Anywhere you see this, pay attention. This means that you should beware of something, and I don't want you to learn a lesson the hard way like I probably have.
If you're a marketer, you can probably ignore this stuff, but if you really want to understand ...
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