Facebook® Application Development For Dummies®

Chapter 15

Helping Your Business and Brand Benefit from Facebook

In This Chapter

• Getting information about your customers with Facebook Insights
• Advertising on Facebook
• Selling things on Facebook with Facebook Credits
• Knowing where your customers are with Facebook Places

Facebook is chock-full of information about users and the relationships between those users. That relationship graph is called “the social graph,” and your goal is to place your brand or message on top of all the connections that link the nodes (users) within that graph.

Because you can retrieve so much information about users on Facebook and their friends, you can customize a message that works perfectly for those users so that they are more likely to share your message with their friends. In this chapter, I show you basic tools that, without any code, you can use to insert your branding and message into the hands, and the relationships, of your users. These tools use the user data that users share about themselves, at an anonymous level, and allow you to both track more information about who is visiting your Web site and target your message to them in ways that you've never been able.