Facebook® Application Development For Dummies®

Chapter 6

Turning Your Web Site into a Facebook Page with Open Graph Protocol and Social Plugins

In This Chapter

• Introducing social plugins
• Working with OGP
• Linking Facebook users as admins

In 2010, Facebook launched new, simpler methods to allow anyone, regardless of where he or she is on the Web, to seamlessly integrate a social, Facebook-integrated experience into a Web site, mobile app, or desktop product. Facebook introduced social plugins, enabling Webmasters to easily enter parameters into a few simple forms, and immediately get simple HTML code to just copy and paste into their Web site. Facebook also released Open Graph Protocol (OGP) to make indexing of Web sites easy, putting the content that you want into Facebook's search and interests fields, not just the content the Web site provides.

All of a sudden, Facebook is becoming a new form of search. Just as it has become an index of people around the Web, Facebook is now actually indexing the Web itself but allowing the people on its network to index the Web for them. Through this, Facebook is quickly becoming its own search engine for the Web. With Facebook, people are the new SEO, as they are the ones that through their likes and shares will actually be indexing and adding your Web sites to the new search engine that is Facebook.

SEO, or search engine optimization, is a technique used to get your Web site to the ...