Part III
From Fishers to Farmers — Building Facebook on Your Own Site
In this part . . .
In Part I, I talk about the concept of “fishing where the fish are,” meaning providing a means for your message to spread to people on the social networks they're on (like Facebook). After you master this concept, you'll want to try what I call “farming.”
Facebook has provided many ways that you can put the message or product you want to share in the hands of your customers, right on your own Web site (your turf). Through a few simple techniques, you can integrate Facebook into your own Web site, and your users and customers will never have to leave your site to participate with, share, and expand your message to their friends on Facebook.
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