Facebook® Application Development For Dummies®

Chapter 5

Targeting Brands through Facebook Pages

In This Chapter

• Understanding the power of Facebook Pages
• Setting up your Facebook Page
• Customizing your Facebook Page with an application
• Understanding techniques to maximize your Page's visibility

By now, you may be thinking you are a whiz at Facebook development. Maybe you've never written a line of code in your life, and now you feel like you're actually creating cool, productive things with code. That feeling is the beginning of a pleasant journey that puts you in control of what you can do as a marketer, entrepreneur, or developer.

Or maybe you're still not very comfortable — all this is a little scary to you. that's okay too — you can still do many things, so don't give up! You are at the beginning of using powerful technology that shares itself, promotes itself, and builds your brand on its own, with little effort on your part.

Now it's time to apply these skills! One of the first things you should do is create a Facebook Page for you or your brand.

Facebook Pages are one of the strongest tools you can use to promote and share information about your company or brand. With a simple “like,” enthusiasts of your brand can quickly, and virally, share with their friends their interest in your company. If you do not yet have a Facebook Page, this chapter is for you.

Just as powerful is the capability to interject your application into any brand's presence. Through custom tabs and links, and Graph API access to any Facebook ...