CHAPTER 9
Transport, Logistics, and Fulfillment Options
The number one thing you can do is figure out how to ship to people globally.
—Joanne Bethlamy, director, Cisco Internet Business Solutions Group1
The container is at the core of a highly automated system for moving goods from anywhere, to anywhere, with a minimum of cost and complication on the way. The container made shipping cheap, and by doing so changed the shape of the world economy.
—Marc Levinson, author, The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger2
People have been trading with each other, between countries, across roads and oceans, for thousands of years. According to the International Maritime Organization, “We live in a global society ...
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