4
the reality of technology introduction
New experimentation technologies do not automatically lead to superior performance simply by being introduced into an organization. The promise of the new far too often falls disastrously short in practice. While the general problem of technology adoption is well known to both scholars and managers, the problems associated with the introduction of experimentation technology are not so familiar.1 The tools of experimentation too often look beguilingly simple, as if, in the case of simulation, one merely substitutes the “virtual” for the “real.” For instance, in chapter 3 we looked at the success of Team New Zealand, not at the efforts of its competitors. Were they asleep at the tiller? Not at all; ...
