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new technologies at work
the integrated circuit industry
The introduction of new experimentation technologies has had no greater impact on the development of new products than in the integrated circuits industry. Not only was this industry a pioneer in advances in computer modeling and simulation, it also gave rise to a new prototyping technology, field-programmable logic devices, which led to fundamental changes in the creation of custom integrated circuits. In 2000, these chips represented more than $5 billion in revenues and made possible numerous product innovations. This chapter not only presents compelling and detailed evidence that new experimentation technologies can have a dramatic impact on development strategy, process, and ...
