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new technologies for experimentation
At the heart of every company’s ability to innovate lies a process of experimentation that enables the organization to create and refine its products. In fact, no product can be a product without first having been an idea subsequently shaped through experimentation. Today, a major development project involves literally thousands of experiments, all with the same objective: to learn, through rounds of organized testing, whether the product concept or proposed technical solution holds promise for addressing a need or problem. The information derived from each round is then incorporated into the next set of experiments, and so on until the final product ultimately results. In short, innovations do not ...
