Notas
Capítulo 1
[1] Manning, H. y Bodine, K. (2012), Outside In, Forrester Research.
[2] Carlzon, J., (1985), El momento de la verdad, Harper Collins.
[3] Pine II, B. Joseph y Gilmore, James H. (1998), «Wellcome to the experience economy», Harvard Business Review, julio-agosto.
[4] Damasio, A. (2006), El error de Descartes, Editorial Crítica.
Capítulo 2
[1] Schmitt, B. (1999), Experiential Marketing, Editorial Deusto; y Schmitt, B. (2003), Customer Experience Management.
[2] Caver y Scheier, «Oxford Handbook of Human Action».
[3] Fredrickson, B. (2009), Positivity, Nueva York, Crown.
Capítulo 3
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