Executing Data Quality Projects

Step 4 Assess Business Impact

Introduction

Anything known about data quality issues immediately leads to the “So what” and “So why” questions—”What impact does this have on the business?” and “Why does this matter?” Add the question “What’s the return on my investment?” and you can see why assessing business impact is so important. Step 4—Assess Business Impact (see Table 3.21) provides a variety of techniques for answering those questions by determining the impact of poor-quality data on your company (see Table 3.22, page 165).

The techniques are presented in terms of relative effort from less complicated (1) to more complex (8). In this ...