AAA Sustainable Quality Program of Nespresso, 43
AATAR tactics and strategies, 156
administrative complexity, 164
advertisements, 50, 85, 91, 153, 160
AdWords, 49
Airbnb, 118
Alibaba, 84
alternative analysis, 129
Amazon, 58, 84
Anand Milk Union Limited (AMUL), 26–28
anthropomorphism, 150
Apple, 5, 85, 88, 119
Aravind Eye Care Systems (Aravind), 41
AT&T, 83
bargaining power, 26, 46, 47
Bharat Petroleum (BP), 54
Bkash, 22–23
bottom-of-the-pyramid (BOP), 1, 5, 15, 17, 18, 20–23, 28, 35, 37, 44, 55, 59, 74, 87, 95, 97, 98, 132, 137, 144, 147
bottom-up governance, 77, 78
brainstorming, 72, 78, 109–112, 118, 124, 131
bricolage, 140
business ecosystem, 1–8, 18, 51, 52, 60, 63, 67, 80, 101, 104, 150, 152
business modeling, 1, 2, 35, 38, 74, 80, ...
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