This chapter discusses the process of inclusive business design by converging the stakeholders in the BOP. This chapter argues that considering the consumer behavior and attributes of market players in the BOP market segment, there is still need for the firms to keep exploring the ways to effectively reach people and create value. This section also reviews the previous research contributions of C. K. Prahalad and Garry Hammel on the BOP concept to discuss inclusive business modeling process. In addition, this chapter also focuses on crowd behavior, consumer preferences, and associated values (customer and social), and explains the need for thinking out of the box to explore cocreation and coevolution prospects. ...
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